Released on = March 7, 2007, 10:21 am

Press Release Author = rEvolution

Industry = Marketing

Press Release Summary = The results are in from the 2007 Paul Mitchell Big Bear
Freeski Open, March 3-4, 2007 at Bear Mountain Resort in Big Bear Lake, Calif., the
first competitive freeski event produced by rEvolution, the Chicago-based integrated
sports marketing and media services agency.

Press Release Body = CHICAGO - The 2007 Paul Mitchell Big Bear Freeski Open, March
3-4, 2007 at Bear Mountain Resort in Big Bear Lake, Calif., was the first
competitive freeski event produced by rEvolution, the Chicago-based integrated
sports marketing and media services agency. The two-day weekend event consisted of
Halfpipe events on Saturday, and the Slopestyle competition on Sunday. The Halfpipe
finals were held Saturday night under the lights for the first time at Big Bear.
While temperatures ranged from 60 degrees during the day, the freezing temperatures
at night generated faster conditions for the finalists.

Men's results for the Halfpipe final:

1. Taylor Seaton
2. Tucker Perkins
3. Jon Marks
4. Taylor Felton
5. Patrick Baskins
6. Duncan Adams
7. Ian Cosco
8. Jon Cyrulik
9. Jack Sullan
10. Jimmy Greenleaf

Women's results for the Halfpipe final:

1. Keri Herman
2. Stephanie Sirianni
3. Jill Sweeney
4. Pip Simmonds
5. Katie Jane Souza

More than 90 men were in the field for the Slopestyle competition on Sunday morning,
one of the largest slopestyles of the season. Only 12 competitors made it to the
afternoon final on the men's side. For the women, the semi-final was eliminated
from competition to make way for a two-run final. All skiers were judged on their
technical prowess through a challenging course that included four rails, three jumps
and a wall ride.

Men's results for the Slopestyle final:

1. Henrik Lampert
2. Michael Clarke
3. Tyler Peterson
4. McRae Williams
5. Sean Logan
6. Jos Christensen
7. Dylan Akerley
8. Ian Cosco
9. Luke Nutting
10. Colby Albino

Women's results for the Slopestyle final:

1. Ashley Battersby
2. Natalie Sirianni
3. Keri Herman
4. Katie Jane Souza
5. Tamara Loudy

In addition to the $20,000 cash purse that was awarded, the Halfpipe winner
qualifies for a position in the 2008 Ski Tour. The Ski Tour is considered North
America's new elite, four-stop mountain festival and skiing competition.
Craig Elledge, rEvolution vice president, business development, oversaw the
management of the 2007 Paul Mitchell Big Bear Freeski Open. It was the first
significant event run by rEvolution's recently opened West Coast office and
Youth/Action Sports Division.

"The success of the 2007 Paul Mitchell Big Bear Freeski Open demonstrates
rEvolution\'s broad capacity as an independent sports marketing and media agency,"
said Elledge. "More than just a traditional sports marketing firm, rEvolution
provides integrated marketing services, comprehensive event management, world-class
creative, research analysis and business building ideas on a global scale."

The 2007 Paul Mitchell Big Bear Freeski Open will be televised on the Versus network
on Saturday, April 7th at 2:00 pm EST/11:00 am PST and repeated twice on Versus the
following week on the program Fusion TV. The show will also be broadcast at least
twice in more than 100 countries internationally. In addition to the Versus
network, event video will be available online and on demand via Lat34.com, AOL's new
action sports website. Event details, results and photos are also available at
www.bigbearopen.com or e-mail bigbearopen@revolutionworld.com for additional
information.

2007 marks the fifth year that Paul Mitchell Professional Salon Products was the
title sponsor of the Big Bear Freeski Open. Paul Mitchell Professional Salon
Products are the "style in lifestyle sports." Product sponsors of the 2007 Paul
Mitchell Big Bear Freeski Open included Spyder Venom, Roaring Lion Energy Drink,
BOSS and Skullcandy. Media sponsors included Freeskier Magazine, Lat34.com and Power
106 FM in Los Angeles, Calif.

About rEvolution
A full-service sports marketing and media agency, rEvolution utilizes the platform
of major sporting events, leagues, teams and athletes to promote its clients'
consumer and business-to-business brands. rEvolution is Chicago-based with a global
reputation. rEvolution's marketing division offers such services as creative
strategy, sponsorship negotiation, branding, event marketing, promotion, research
and hospitality. rEvolution's media selling, buying and planning division, called
the rEvolution Sports Network, provides custom-designed, on-air strategies for
advertisers interested in reaching national and regional audiences through college
football and basketball, World Cup Soccer, motorsports, action sports, as well as
other major sports programming vehicles. Unencumbered by a network of holding
company interests to consider, rEvolution, a mid-sized, independently owned agency,
joins forces with clients in creating and implementing business-building ideas.
Three long-standing industry experts, who possess more than 50 years of collective
global sports experience and relationships, lead rEvolution's skilled team of
professionals. More information about rEvolution and the unique experiences they
have created and executed is available at www.revolutionworld.com.

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Web Site = http://www.revolutioworld.com

Contact Details = Daniel K. Lobring
Manager, Public Relations
rEvolution
600 W Chicago Ave., Ste. 220
Chicago, IL 60610
ph. 312-529-5833
fax 312-529-5851
e-mail: dlobring@revolutionworld.com
www.revolutionworld.com